T-Shirt Design for GW Fitness Gym Chain
This project involved creating T-shirt designs for GW Fitness, a premium fitness gym chain. The gym positions itself within the high-end segment, so the goal was to develop illustrations that align with this image. As a source of inspiration, Greek aesthetics were chosen, incorporating subtle and calming colors in line with the company’s brand book. The result is a design that reflects the gym's premium positioning while maintaining elegance and sophistication.
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